Turn your super reps into a system
Success can't depend on heroes alone.
When there's no runway, you can't afford to guess.
Success has to be visible, granular and repeatable — not a story reps tell in the forecast meeting.
Closed deals don't tell you why
You can't improve what you can't see. Get the granular read of what good looks like — and why your best reps win — not just who hit quota.
Success can't depend on heroes
Turn heroics into a repeatable system — replicate what your top performers actually do, so every rep performs like your best, not just the few who show up.
Gut-feel forecasts break
Swap hope for real-time signal. Know what's truly happening across your deals — not what reps report in the forecast meeting.
There's no runway for waste
Run lean. A consumption-priced overlay on the stack you already have — no seat tax, no sprawl, and ROI you can show fast.
Three books worth exploring.
Field-tested playbooks, blueprints, and operating systems for GTM, enablement and revenue architecture.
Top Sales Enablement Challenges
The 15 challenges GTM & enablement leaders hit most — with field-tested ways to overcome each. The handbook for C-level, GTM & enablement leaders.
Buy on Amazon →
The Multiplier
The inevitable evolution of sales enablement — and how it transformed into a GTM multiplier. Featuring global enablers, leaders, CEOs & entrepreneurs. Foreword by James Abraham, CEO of Sandler Israel.
Buy on Amazon →
Renewal Is Not a Date
Defending the renewal: why customers leave when everything looks fine, and how to rebuild the revenue architecture that prevents it. Foreword by Marcus Cauchi.
Buy on Amazon →Project Moneyball is the brains behind STUDIO.
Don't depend on a few heroes — turn your super reps into the system. Drop any call transcript into STUDIO and it captures what your best reps do: a one-click, evidence-backed read of what good looks like and why, surfacing what's working and what isn't in minutes, not at month-end. It complements Gong and your notetaker, never records or stores your calls, and it's consumption-priced — no seat tax.
Explore STUDIO →Bring the system in.
Hands-on revenue-intelligence advisory for teams that need the system built and installed — not another deck.
GTM diagnosis
Find where revenue leaks across the lifecycle — from first call to renewal — and what to fix first.
Enablement & RevOps design
Rebuild enablement and operations as a proactive, measurable GTM multiplier.
Revenue intelligence
Install the scoring, signals and standards that make "what good looks like" repeatable at scale.
Any size of business, any sector — the job is the same: turn noise into signal you can act on.
A brilliant work by Avner Baruch — valuable tips and recommendations with C-level insights, an intelligent mindset and methodologies that are perfect game changers. Warmly recommended for anyone in the sales process who's passionate about a dramatic ramp-up.
Avner helped us develop our GTM in our very early days. His holistic approach across sales and marketing helped us close in on our ICP and MVP.
Avner addresses the often-overwhelming confusion brought about by the explosion in the variety and number of roles within Enablement.
Your work is exemplary.
I've read a lot of sales books, but never an enablement book. I feel like I've been missing out — this book is fantastic.
If you're serious about improving margin, accelerating conversion, and scaling what works — Avner is someone you want at the table.
I highly recommend Avner's book, "The Multiplier." It's packed with actionable strategies and fresh perspectives.
Avner's work at Project Moneyball is particularly impressive — a fresh, data-driven approach to enhancing sales performance.
Avner thoroughly researched our company and understood our specific challenges — he even requested recordings of our sales calls.
We collaborated on building and expanding our sales enablement team. Avner meticulously analyzed every detail.
I just finished your book and I have to tell you — it was incredible. Such an easy read, and so practical and insightful.
Avner Baruch
GTM leader & revenue-intelligence pioneer · Founder & CEO, Project Moneyball
15+ years building and leading GTM, sales enablement and revenue operations for scaling SaaS companies — WalkMe, Sisense and Imperva — and helping shape Gong's shift from conversation to revenue intelligence. Author of the Project Moneyball book series and creator of STUDIO.
Project Moneyball is his method for turning enablement from a reactive, content-producing function into a proactive, predictive GTM multiplier.
Let's talk revenue.
Questions about the books, advisory, or STUDIO — or ready to bring the system into your team? Send a note and we'll get back to you.